Orchestrating Chaos: A Digital Framework for Logistics & Data
A systems case focused on extracting operational logic and building a scalable framework for routing and data.
Best Value, a kosher food distributor, grew rapidly to over 4,000 SKUs, but daily operations relied on empirical team knowledge rather than formal systems.
The team was not making bad decisions; they were simply making decisions without a single source of reliable truth.
Routing depended on memory and inference, leading to incorrect pallet placement inside trucks, delivery delays, and longer-than-necessary workdays for drivers.
In parallel, the product catalog lacked semantic rules. The database contained missing data, duplicated UPCs, and obsolete items—making digital scalability impossible.
Solution A: The Logic of Logistics
We moved from manual sorting to a logic-based decision model.
A database of zones and store constraints was created, and a custom JavaScript interface was developed to instantly retrieve the optimal delivery sequence for eight different routes.
Guesswork was replaced with a repeatable, consistent, and scalable standard.
Delivery exceptions and routing errors were significantly reduced. Visual inventory coverage increased from 7.5% to 25% using existing assets and no additional budget.
A functional MVP was delivered through a custom-built WordPress catalog developed from scratch, featuring advanced search and dynamic filters. Alongside it, a structural roadmap was defined, ready for future EDI integration.
